Data Management

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"
Audience/Marketing Data & Data Enhancement, Data Management

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM NEW YORK, July 12, 2018 /PRNewswire/ — Leading global marketing and … 0
Business Solutions
Marketing Analytics, Performance & Attribution

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar … 0
Immersive Marketing Technology
Business/Customer Intelligence & Data Science, Data Management

How you deliver the experience is vital in Immersive Marketing Technology

Virtual Reality has been in the news in recent times. As a consumer technology, it still does not measure up … 0
MarTech ROI
Data Management, Marketing Analytics, Performance & Attribution

The Modern Marketers are in Pursuit of MarTech ROI. The Only Answer is Mastering the MarTech.

Though blessing to the marketing community, the opportunity of constantly and ever-changing MarTech landscape are always giving nightmares to the … 0
affiliate marketing
Customer Data Platform, Data Management

LinkedIn adopts new measures to help connect its users better

LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the … 0
Account Based Marketing (ABM)
Audience/Marketing Data & Data Enhancement, Data Management

Practical Tips to Deal with Account-Based Marketing (ABM)

Are you struggling with Account-Based Marketing (ABM)? Here are few crucial tips to get you started. It would help you … 0
Retailers Deal with Gen Z Consumers
Business/Customer Intelligence & Data Science, Data Management

How Should the Retailers Deal with Gen Z Consumers?

Here is a blog exclusively for the retailers in dealing with Gen Z consumers. The first thing which you should … 0
Product Experience Management (PXM)
Audience/Marketing Data & Data Enhancement, Data Management

Akeneo launches new Product Experience Management (PXM) solution

Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product … 0
technology change marketing in 2018
Audience/Marketing Data & Data Enhancement, Data Management

How will technology change marketing in 2018?

We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the … 0